Bloomy App
Promotional video
Roles
Art Direction
Design
Animation
Bloomy is a simple and user friendly plantcare app.
The goal was to craft a dynamic promo highlighting the app's key features: tracking plantcare, identifying new plants, sharing progress and connecting with a community.
I chose a blend of dynamic yet subtle animations. With 3D scenes, color palette, curated videos and calming voiceover the video sets a warm and inviting vibe, welcoming users to dive into the app.